Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development.
Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development.

Similar David J. Greer quotes:
Other Innovation Quotes :
- We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
- innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.
- Our wretched species is so made that those who walk on the well-trodden path always throw stones at those who are showing a new road.
- Most new ideas and new inventions are disjointed ideas merged.
- I believe you have to be willing to be misunderstood if you’re going to innovate.
- Stop advertising and start innovating.
- Innovation is the process of moving an initial invention through research and development to the eventual market introduction.
- Progress is made by lazy men looking for easier ways to do things.
- Most of your innovation is hiding in plain sight, you are institutionally blinded by your legacy systems and culture.
- Leveraging existing resources is innovation’s sweetest play.
- You can’t allow tradition to get in the way of innovation. There’s a need to respect the past, but it’s a mistake to revere your past.
- Everything you’ve ever wanted is on the other side of fear.
- Business has only two functions – marketing and innovation.
- The greatest invention in the world is the mind of a child.
- The way to get good ideas is to get lots of ideas and throw the bad ones away.
- There’s no good idea that cannot be improved on.
- Foster innovation by leveraging disruptive technologies and streamlining information flow.
- Many things we call innovations are little more than the skillful accumulation of many little optimizations.
- Innovation is to connect the dots – synthesizing that goes in one mind, and teamwork through collective insight.
- Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.