Risk more than others think is safe. Dream more than others think is practical.
Risk more than others think is safe. Dream more than others think is practical.

Similar Howard Schultz quotes:
Other Entrepreneurship :
- No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.
- Life is too fragile and valuable to be spent doing something you hate.
- Success doesn’t suddenly fall out of the sky into your lap. It’s the result of taking one step, each day, in the direction of your dreams.
- To rise you must first fall.
- Sometimes not getting what you want is a brilliant stroke of luck.
- We do no market research. We don’t hire consultants. We just want to make great products.
- Just pick a goal and stick to it – no big complicated secret.
- Success teaches us nothing; only failure teaches.
- Pain is temporary. Quitting lasts forever.
- If you are not willing to risk the usual, you will have to settle for the ordinary.
- Sell the results, not the nuts and bolts.
- Without vision, there is no victory.
- There are two types of people in this world: those whose look for opportunity and those who make it happen.
- Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.
- The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.
- The people who are crazy enough to think they can change the world are the ones who do.
- We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
- Don’t die without fulfilling your purpose.
- Time doesn’t change things. It’s how we use our time that makes the difference.
- Premature success rarely lasts as long as delayed success.